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BIG SEAN RETURNS WITH NEW SINGLE & MUSIC VIDEO “PRECISION”



Grammy®-nominated multi-platinum artist Big Sean returns with a new single and music video “Precision” available via Def Jam Recordings/Universal Music Canada. It notably marks his first solo release in two years, kicking off another era for the superstar rapper with a bang. Listen HERE and watch HERE.



Big Sean locks and loads the track with some of his most quotable bars to date. He leans into a rapid-fire flow over an upbeat soul sample punctuated by sniper sounds in between a jazz-y horn section and a skittering beat. Flaunting his signature confidence and charisma, he boasts, “I studied the target. I’m never gonna miss it. I call that precision!” The accompanying visual matches this momentum with its frenetic pacing, quick cuts, and captivating vignettes.


Additionally, he unveiled a highly personal and revealing VLOG entitled “Clarity. It threads together intimate footage culled from the sessions, tracing the creative journey up to this point. Reflecting on how far he’s come, he pulls back the curtain on what to expect from this season of Big Sean.


In reference to clarity, he proclaims, “I wish you the clarity that sparks the blueprint to create the life you love, no matter what.”


Most recently, Sean celebrated the 10th anniversary of his seminal DETROIT mixtape with an expanded version on all streaming services. Meanwhile, 2020’s gold-certified Detroit 2, exploded as Sean’s fifth consecutive #1 debut on the R&B/Hip-Hop Album Chart and garnered a nod at the 2021 GRAMMY® Awards in the category of Best Rap Performance for “Deep Reverence” [feat. Nipsey Hussle].


Still, “Precision” just paves the way for more to come.  

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